About Haier

The Haier Group

Founded in 1984, the Haier Group has been dedicated to innovation and creating a brand renowned around the world. Haier has risen to be the world’s No.1 brand of consumer appliances. In 2011 the Haier brand had the world's largest market share in white goods, with 7.8 per cent. With more than 70,000 employees worldwide and 240 subsidiary companies, the Haier group is a world leader in appliance manufacturing. It has a diverse portfolio of products ranging from mobile phones and televisions to washing machines and refrigerators.

In less than 10 years, Haier has grown to be one of the leading air conditioning brands in the USA, where its efficiency, reliability and innovative technology have made it overwhelmingly popular.

Haier's world-leading products are now available in Australia.

Haier and Seeley International

Haier has joined with Seeley International to supply premium Haier air conditioning products into the very demanding, but very receptive, Australian market place. Seeley International is known for its existing iconic products (including such well-known brands as Breezair, Braemar, Coolair and Convair), as well as its latest innovation revolution in cooling, Climate Wizard. Haier chose Seeley International as its Australian distributor because of the company's expertise in distribution and sales support as well as after sales service.

Bringing Haier’s outstanding product range together with Australia’s largest manufacturing distributor of comfort products is altogether unique - and is delivering great value to our customers.